Charli D’Amelio Net Worth (Money & Salary)

What is Charli D’Amelio’s Net Worth?

With a net worth of $30 million, Charli D’Amelio, a dancer and social media personality, is best known for her engaging content on TikTok. She began sharing her dance videos in 2019, quickly becoming TikTok’s most-followed creator. Her rise to fame has led to numerous sponsorship deals, as well as the launch of her podcast, makeup line, and nail polish collection.

At present, she is the second most-followed individual on TikTok, just behind Khaby Lame, boasting 154 million followers. Charli became the first person to surpass 100 million followers on TikTok on November 22, 2020, when Addison Rae, the second most subscribed user, had 70 million followers. Currently, Charli D’Amelio has over 150 million followers on the platform.

Earnings and Endorsement Deals

Charli generates income from multiple avenues such as endorsements, merchandise sales, YouTube ad revenue, and sponsored posts. For each sponsored post, she has a starting fee of $100,000, a figure that is likely to increase as her audience expands. In fact, she reportedly received $1 million for her appearance in a Super Bowl advertisement for Sabra Hummus in 2020.

In

In 2020, Charli earned $3 million, ranking her as the second highest-paid TikTok personality globally, just behind Addison Rae, who made $5 million. This income stemmed from her sponsorship deals, merchandise sales, and production collaborations.

By 2021, Charli’s earnings surged to between $17 and $18 million from her various projects, positioning her as the highest-paid TikTok personality and one of the top-earning celebrities of that year. From September 2022 to September 2023, she accumulated $23 million.

D’Amelio has participated in video campaigns for brands such as Procter & Gamble, Hollister, Yoplait, Dunkin Donuts, Morphe Cosmetics, Invisalign, and Step. Notably, she introduced “The Charli” custom drink and “Charli Cold Foam” menu item with Dunkin Donuts. Following her endorsement of Invisalign, the company reported a substantial rise in revenue from teen consumers.

Alongside her sister, Charli co-hosts a podcast and has developed an animated series, a documentary series for Hulu, as well as a program on Snap.

Charli and Dixie have entered into a licensing agreement with Just Mobile Direct, a company that produces a range of ring lights popular among influencers and vloggers. This collaboration also includes endorsements for a line of phone holders and various gadgets, from which they receive a percentage of sales.

Early Life

Charli D’Amelio was born in 2004 in Norwalk, Connecticut, to Heidi, a former model and photographer, and Marc, a former candidate for the Connecticut State Senate representing the Republican party. She has an older sister named Dixie. Charli began dancing at the age of three and engaged in competitive dance for over a decade. Initially, she attended King School before transitioning to virtual schooling due to her TikTok success.

Start of TikTok Fame

In May 2019, D’Amelio started her TikTok journey by posting a lip-syncing video alongside a friend. A few months later, she gained fame from a duet video with a user named Move With Joy. Her major breakthrough occurred in October when she performed the Renegade dance to K Camp’s song “Lottery,” which she is credited with popularizing, although it was mistakenly believed that she created the dance. Following this, in November, she and her sister became members of The Hype House, a collective of young TikTok influencers based in Los Angeles.

D’Amelio’s fame escalated in late 2019 when she was signed by Sony Music executive Barbara Jones to her management company, Outshine Talent. Soon thereafter, in early 2020, she joined United Talent Agency. She appeared in a Super Bowl commercial for Sabra Hummus and was invited to create a TikTok dance challenge in tribute to Jennifer Lopez’s halftime show.

Height of TikTok Stardom

In March 2020, the title of most followed user on TikTok transitioned from Loren Gray to D’Amelio. Furthermore, she became the platform’s first creator to reach 50 million followers. By November, she achieved another milestone, becoming the first TikTok user to hit 100 million followers. Notably, she also found her place on both Forbes’ 30 Under 30 list and Fortune’s 40 Under 40 list, recognized as the youngest individual on the latter.

Film and Television Appearances

With her rising fame on social media, D’Amelio started making appearances in television shows and films. In 2020, she participated in Nickelodeon’s “#Kids Together: The Nickelodeon Town Hall” and ABC’s “The Disney Family Singalong,” in addition to being part of the celebrity lineup for “Graduate Together: America Honors the High School Class of 2020.” That same year, D’Amelio made her feature film debut in the animated children’s film “StarDog and TurboCat,” voicing the character Tinker. On her family’s YouTube vlog channel, she stars in the reality series “Dinner with the D’Amelios.” She also features alongside her family in the Hulu docuseries “The D’Amelio Show.”

In early 2023, D’Amelio performed on select dates of the “Dancing with the Stars Live 2023” concert tour. Additionally, she co-hosted the 36th Nickelodeon Kids’ Choice Awards alongside American football commentator Nate Burleson in March 2023.

Other Endeavors

Among her various pursuits, D’Amelio became a brand ambassador for the clear braces company Invisalign and collaborated with Morphe Cosmetics to create a makeup line titled Morphe 2 together with her sister Dixie D’Amelio. Additionally, the sisters launched a nail polish collection named Coastal Craze and co-founded Hollister’s Social Tourist apparel brand. The D’Amelio sisters also partnered with Simmons Bedding Company to design the Charli & Dixie x Simmons Mattress.

In terms of her media appearances, D’Amelio has been featured in music videos such as Bebe Rexha’s “Baby, I’m Jealous,” Jennifer Lopez and Maluma’s “Pa’ Ti + Lonely,” and Lil Huddy’s “America’s Sweetheart.”

In September 2022, D’Amelio Brands was introduced as a central platform focusing on fashion, beauty, and lifestyle, which launched a footwear line in 2023.

Controversies

With fame, D’Amelio has experienced her share of controversies. While many appreciate her TikTok presence for being genuine and relatable, some have critiqued her as being unremarkable and cringe-worthy, labeling her an anonymous persona appealing to mainstream commercial audiences.

In December 2020, D’Amelio encountered intensified scrutiny for vacationing in the Bahamas during the COVID pandemic as cases spiked in Los Angeles. Just prior to this, she had publicly remarked that it was “inconsiderate” not to stay home during the pandemic. During this period, allegations also arose suggesting that she had purchased some of her TikTok followers.

Personal Life and Philanthropy

D’Amelio has opened up about battling an eating disorder and has shared her experiences regarding body shaming. In light of this issue, she teamed up with UNICEF for an anti-bullying campaign in 2020.

On the philanthropic front, D’Amelio has expressed her support for the Black Lives Matter movement and addressed the murder of George Floyd on TikTok. She has also been involved in efforts to…
“`In 2019, she contributed to a fundraiser aimed at assisting individuals with special needs. During the spring of 2020, she made a donation of $50,000 to Norwalk Hospital, located in her Connecticut hometown, to aid the facility in acquiring essential medical supplies amid the COVID pandemic. Later that same year, she collaborated with TikTok, donating $100,000 to the American Dance Movement, which provides access to dance education throughout the US.

In October 2022, it was revealed that Marc, Heidi, Dixie, and Charli D’Amelio, known as “TikTok’s first family,” purchased a condo in Norwalk for $1.2 million.