Sanela Diana Jenkins Net Worth (Money & Salary)

What is Sanela Diana Jenkins’ Net Worth?

Holding a net worth of $300 million, Sanela Diana Jenkins is a Bosnian entrepreneur, philanthropist, and reality television star. She has successfully launched a drink startup while concurrently becoming a renowned human rights activist with global recognition for her efforts.

On May 11, 2022, Diana Jenkins joined as the latest cast member in the 12th season of Bravo’s reality series, “The Real Housewives of Beverly Hills,” although she exited the show after just one season.

In addition to her reality television appearances, Sanela Diana Jenkins gained attention for selling a mansion in Malibu to WhatsApp founder Jan Koum, a transaction that took place in February 2021 for $87 million, which will be elaborated on later in this article.

Early Life

Sanela Dijana Ćatić, who later became known as Diana Jenkins, was born in 1973 in Sarajevo as the eldest of two children in a middle-class family. Her father worked as an economist, while her mother was an accountant. They resided in a simple concrete apartment block, typical of the Yugoslavian communist era.

Tragically, at only 21 years old, Diana’s younger brother Irnis was killed by Serb soldiers. At that time, Diana was attending the University of Sarajevo, pursuing an economics degree. Following the outbreak of war, she was compelled to escape Bosnia amid the Siege of Sarajevo in April 1992, a result of the Yugoslavian disintegration that led to a brutal conflict lasting until December 1995.

Initially, Jenkins spent over a year in Croatia as a refugee before moving to London, England. After two years, she resumed her studies at the City University of London, strategically focusing on mathematics, as proficiency in English was not necessary for understanding numbers. Eventually, she graduated with a BSc degree (with honors) in Computer Science and Economics.

During this period, many of her fellow Yugoslavian refugees faced challenges, yet Diana was granted permanent citizenship due to her outstanding academic performance and her decision to refrain from applying for any government welfare.

Melissa Odabash Swimwear

After completing her studies, Diana took on various jobs in London, gradually accumulating enough funds to start her jewelry store.

The success of her jewelry store led to a partnership with model Melissa Odabash, resulting in the creation of a swimwear line named Melissa Odabash. This swimwear line gained immense popularity among celebrities including Kate Moss, Elle Macpherson, and Heidi Klum, and Diana continues to co-owner the brand, which remains thriving.

Personal Life

In 1999, following her marriage to British banker Roger Jenkins, Sanela became known as Sanela Diana Jenkins. Their first encounter took place at the gym.

After a decade together, Roger and Sanela welcomed two children before their divorce. They later referred to their separation as “the happiest divorce ever”.

In 2020, Jenkins welcomed a child with her boyfriend, Asher Monroe, and the couple subsequently announced their engagement. Following a miscarriage, they revealed in December 2022 that they were expecting another baby.

Divorce Settlement

Diana’s divorce settlement was estimated at $300 million, elevating her to the status of one of the wealthiest women in the UK.

Eventually, Diana moved from London to Southern California, acquiring a stunning 3-acre clifftop property in Malibu. She shifted her focus towards philanthropy and her entrepreneurial ventures.

Neuro Drinks

Not only is Sanela Diana Jenkins associated with Melissa Odabash swimwear, but she is also the founder of Neuro Drinks, a health drink company. Neuro Drinks presents itself as a healthier alternative to soda and caffeine, offering products that promote sleep, alleviate stress, enhance immunity, and increase energy levels. Sanela holds the positions of Chairwoman and CEO at the company.

Philanthropy

As a committed philanthropist, Sanela Diana Jenkins is actively involved in raising and donating millions of dollars to numerous charities addressing a diverse range of causes.

She founded the Sanela Diana Jenkins Foundation for Bosnia and Herzegovina in memory of Irnis Catic in 2002, which is reportedly the largest privately-funded philanthropic organization in Bosnia.

Six years later, she established the Sanela Diana Jenkins Human Rights Project at the University of California.

In collaboration with Sean Penn, her Jenkins-Penn Haitian Relief Organization provided medical assistance to countless victims of the 2010 earthquake in Haiti. She has also organized fundraising events for the Elton John AIDS Foundation. Additionally, she posted bail for former Bosnian President EjupGanić, who was arrested in the UK due to a Serbian extradition request.

By partnering with George Clooney, Sanela helped raise over $10 million for the “Not on Our Watch” organization, which focuses on human rights abuses occurring in Darfur.

In 2022, she launched the Sunela Foundation, contributing $100,000 to assist the victims of Lion Air Flight 601.

Awards

Sanela received the Enduring Vision Award from Elton John’s Elton John AIDS Foundation in 2012.

That same year, she was recognized by the Hague Institute for Innovation of Law as one of the “World’s Top Three Justice Innovators.”

Furthermore, in 2013, Sanela was honored with the Isa-beg Ishaković Award for Patriotism.

Malibu Mansion

In June 2020, Sanela Diana Jenkins put her aforementioned Malibu mansion on the market, with a listing price of $125 million.

She purchased the property in the early 2000s for $21 million, having discovered it during a house-hunting tour with her friend, musician Kid Rock, who was looking for homes for himself but inadvertently led Diana to make a $21 million investment.

In February 2021, it was disclosed that she sold the mansion to her neighbor, WhatsApp founder Jan Koum, for $87 million. Notably, in 2019, Jan acquired the adjacent property for $100 million, resulting in an estimated total of around $200 million in real estate holdings in Malibu.

Hidden Hills Mansion

Diana Jenkins acquired a 4-acre estate in Hidden Hills, California, featuring a 13,000 square foot mansion, for $13 million in October 2021. She then listed this property for sale in May 2023 with an asking price of $20.5 million. A video tour can be viewed here: