JoJo Siwa Net Worth (Money & Salary)

What Is JoJo Siwa’s Net Worth?

With a net worth estimated at $20 million, JoJo Siwa is an American singer, dancer, actress, model, and reality TV personality. Gaining initial fame through “Abby’s Ultimate Dance Competition” and later on “Dance Moms,” JoJo flourished in her career, particularly after establishing a strong presence on YouTube. Her videos collectively have amassed hundreds of millions of views and she boasts nearly 12 million subscribers, earning her recognition as one of the world’s most influential individuals.

Early Life

Born on May 19, 2003, in Omaha, Nebraska, Joelle Joanie Siwa catapulted into recognition with her YouTube hits “Boomerang” and “I Can Make U Dance.” By 2018, she was performing in sold-out arenas during her tour, which initially covered 52 cities in the U.S. and Canada, eventually expanding to include locations in the United Kingdom and Australia.

JoJo Siwa Hair Bow Sales

Many of JoJo’s supporters believe her net worth could be greatly underestimated considering she has reportedly sold 40 million hair bows. Although this figure lacks independent verification or coverage in a business publication, it’s clear that she profits significantly from her product sales. Still, even if the figure of 40 million is accurate, it doesn’t directly translate to JoJo earning “hundreds of millions” from those sales.

For celebrity product lines, payment often occurs after recouping production and marketing expenses, typically reaching certain sales milestones first. If JoJo has indeed reached the sales figure of 40 million bows, this indicates that those initial financial benchmarks have been met and exceeded, allowing her to earn a portion of the profits.

By analyzing industry averages, a $9 hair bow may yield a net profit of approximately $2.5 per sale. Following patterns seen in similar celebrity endorsements, JoJo might receive about 20% of the profits after covering expenses, which would equate to around $0.54 per bow sold before tax. Assuming she sold 40 million bows, she likely needed to sell 10 million to cover initial costs. This scenario would lead to pre-tax earnings totaling $16 million, and approximately $8 million after tax.

These calculations demonstrate that JoJo is indeed generating substantial income solely from her product sales. Additionally, it’s important to note that any net worth figure mentioned on our platform is net of taxes. Therefore, to achieve a net worth of $14 million, her pre-tax earnings would need to be in the range of $25-30 million, taking into account various fees. If JoJo continues to maintain her popularity, we can certainly envision a future where her worth rises to between $50-100 million.

Filmography

Throughout her career, JoJo Siwa has participated in a variety of television programs, including Nickelodeon titles such as “Ultimate Halloween Costume Party,” “Not-So-Valentine Special,” and “Ultimate Halloween Haunted House.” Other significant roles include appearances on “School of Rock,” “SpongeBob SquarePants,” “Keeping Up with the Kardashians,” “The Substitute,” “The Masked Singer,” and “Celebrity Family Feud,”
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Shows such as “Dancing with the Stars,” “So You Think You Can Dance,” “America’s Got Talent,” and “High School Musical: The Musical: The Series” feature prominently in Siwa’s career.

Additionally, Siwa has contributed to films like “The Angry Birds Movie 2” as well as “The J Team.”

Over the years, Siwa has received numerous award nominations, winning titles such as “Favorite Viral Music Artist,” “Favorite Musical YouTube Creator,” and “Favorite Social Music Star” at the Nickelodeon Kids’ Choice Awards.

Real Estate

In February of 2020, JoJo made a $3.5 million purchase for a home located in Tarzana, a suburb of Los Angeles, California. Despite being just 16 years old at the time, she had amassed financial resources far exceeding what many achieve in their lifetimes. The unveiling of her new residence was quickly shared with her dedicated fans through her YouTube channel.

This Mediterranean-style home boasts 6,000 square feet of living space, accommodating JoJo’s entire family comfortably. Featuring marble floors, fireplaces, a gourmet kitchen, French doors, and various other amenities, Siwa’s home promises years of comfort. Outside, there is a swimming pool alongside a sports court for recreational activities.

Personal Life

Siwa dated TikTok star Mark Bontempo from August to November 2020. In January 2021, she publicly came out as part of the LGBTQ+ community via social media. The following month, JoJo disclosed her romantic involvement with her best friend, Kylie Prew. After experiencing a breakup in late 2021, they reconciled in May 2022. However, the couple separated again in June 2022, and JoJo subsequently began dating social media content creator Avery Cyrus in August. Their relationship ended by December 2022.