KSI Net Worth (Money & Salary)

What Is KSI’s Net Worth?

Known as KSIOlajidebt or simply KSI, this English YouTube personality, comedian, rapper, and video game commentator boasts a net worth of $100 million. Among the highest earners in the online entertainment sphere, KSI earned $25 million from September 2022 to September 2023. Currently, he manages three YouTube channels: “KSI,” “JJ Olatunji,” and “KSIClips,” with his collective videos gathering over 8.6 billion views. His main channel has attracted 24.1 million subscribers, and he is a former member of the YouTube group Sidemen, which operates four channels: “Sidemen,” “MoreSidemen,” “SidemenReacts,” and “SidemenShorts.”

KSI’s name combines the gaming term “KSI” with his real name, Olajide, and BT, which stands for British Telecom. He primarily focuses on FIFA gameplay and commentary, even collaborating with Arsenal and England midfielder Alex Oxlade-Chamberlain. As a musician, KSI released the single “Lamborghini” (featuring P Money) in 2015, which charted at #7 on the UK R&B list and #30 on the UK Singles Chart. He has also issued studio albums named “Dissimulation” (2020) and “All Over the Place” (2021), along with features in singles from BlacknWhite, Sway, and Yogi. KSI authored the book “KSI: I Am a Bellend” in 2015, which was published as “I Am a Tool: How to Be a YouTube Kingpin and Dominate the Internet” in the U.S.

The rivalry between Logan Paul and KSI is well-known, culminating in a pay-per-view boxing match on August 25, 2018, labeled “the biggest internet event in history.” The match ended in a draw, leading to a rematch on November 9, 2019, held at the Staples Center in Los Angeles. The first fight attracted 2.25 million live viewers, with 1 million paying for the event and an estimated 1.2 million watching illegally through Twitch streams. Ultimately, 1.3 million viewers bought access via PPV, resulting in approximately $13 million in revenue. Adding in other earnings like merchandise, it’s estimated that both Logan and KSI earned around $2 million before taxes from the first match. For their second boxing clash, they were each guaranteed a minimum payout of $900,000, with total earnings likely exceeding $3 million each, supported by broadcasting through DAZN USA. KSI had previously faced another YouTuber, Joe Weller, winning by technical knockout in the third round, with 1.6 million viewers watching live and 21 million views within 24 hours.

Prime Energy Drink

The energy drink “Prime” has recently emerged as a significant factor in discussions about KSI’s net worth. For those unfamiliar, both KSI and Logan Paul have been promoting Prime since its launch in January 2022. Unverified reports claim the drink generated $565 million in revenue in the 12 months from December 2022 to December 2023.

Do Logan Paul and KSI own Prime? No, they serve as promoters but do hold equity in the brand. It is widely assumed that each of them either owns 20% individually or together they possess a total of 20%. The remaining majority stake is held by Congo Brands, an umbrella company based in Louisville, co-owned by Max Clemons and Trey Steiger.

If we consider that Logan and KSI each own 20% of Prime, we can compare this to Rockstar’s sale to Pepsi in 2020 for $3.8 billion, which was based on an annual revenue of $800 million. This equates to Rockstar being valued at roughly 5 times its revenue. If Prime is indeed generating $600 million annually, its overall valuation could be around $3 billion (5 times $600m). Therefore, if Logan and KSI each possess 20% of the brand, their stakes could be valued at $600 million.

If a combined 20% ownership translates to 10% each, then each share would be worth $300 million. Given that their precise equity stakes remain undetermined AND the revenue metrics for the brand are not confirmed, everything stated here is speculative. Nevertheless, it’s reasonable to assume both have substantial equity in a thriving business.

A variety of celebrity endorsers has been recruited by Prime, which includes quarterback Patrick Mahomes, soccer sensation Erling Haaland, and MMA champion Alexander Volkanovski. It’s a fair assumption that these celebrities were granted equity in return for their endorsements.

Early Life

Born Olajide Olayinka Williams Olatunji on June 19, 1993, KSIOlajidebt hails from Watford, Hertfordshire, England. His mother, Yinka, is a London native, while his father, Jide, originates from Nigeria. KSI’s younger brother, Deji, is also a YouTuber; in 2015, KSI was recognized as #1 on Tubular Labs’ list of the “UK’s Most Influential YouTube Creators,” with Deji following closely at #2. KSI attended Berkhamsted School, where he became acquainted with Simon Minter, who would later become part of KSI’s Sidemen group. In 2018, Deji released a video exposing KSI’s private bank details, prompting KSI to express his outrage towards his family regarding Deji’s actions, stating, “Don’t you f**king dare put my information out on blast like that. I keep that shit private. Mom, dad, I’m disappointed.”

YouTube Career

In 2008, KSI inaugurated his first YouTube channel under the username “JideJunior,” subsequently creating the “KSIOlajideBT” account in July 2009. After he started generating consistent income from his FIFA gaming commentary videos, he opted to leave sixth form college. KSI later expanded his content to include vlogs and a broader array of games, eventually hitting the milestone of one million subscribers in 2012. In 2013, he joined Polaris, a sub-network of Maker Studios, and in October of that year, became a member of the Sidemen, a British YouTube collective focused on sketches, challenges, and gaming commentary. By August 2017, KSI announced his departure from the Sidemen, following up with diss track videos targeting the other members.

Music Career

In May 2020, KSI debuted his first album titled “Dissimulation,” achieving the #1 position on the Irish Albums Chart and #2 on the UK Albums Chart. This Gold-certified album included hits such as “Down Like That” (featuring Rick Ross, Lil Baby, and S-X), “Wake Up Call” (featuring Trippie Redd), “Poppin” (featuring Lil Pump and Smokepurpp), “Houdini” (featuring Swarmz and Tion Wayne), and “Killa Killa” (featuring Aiyana-Lee). His subsequent album, “All Over the Place,” released in 2021, topped the UK Albums Chart and featured the Gold singles “Really Love” (with Craig David and Digital Farm Animals) and “Don’t Play” (featuring Anne-Marie and Digital Farm Animals). KSI has also put out several EPs like “Keep Up” (2016), “Jump Around” (2016), “Space” (2017), and “Disstracktions” (2017).In 2021, he released the studio album “All Over The Place.”

Personal Life

Charity work is a passion for KSI, who has taken part in various charity television shows, including “Comic Relief,” “Stand Up To Cancer,” “Children in Need,” and “Sport Relief.” Back in 2015, he contributed $10,000 during an online charity stream by YouTuber Castro1021, and he also participated in the Race Against Slime event to support SpecialEffect, a U.K.-based organization that aims to bring “fun and inclusion back into the lives of people with physical disabilities through video games.” Between 2016 and 2018, KSI collaborated with his fellow Sidemen to host three charity football events that raised nearly £400,000 for organizations such as Childline, the Saint’s Foundation, and the Charlton Athletic Community Trust. In the year 2020, he made a $60,000 donation to the Black Lives Matter Global Network Foundation as well as other charities focused on supporting black lives, and he also provided clothing to the Seaview Project. Additionally, he joined “The Independent’s” Help the Hungry campaign and the “Evening Standard’s” Food for London Now campaign in the same year, while also contributing to the charity single “Stop Crying Your Heart Out” for Children in Need. During BBC Radio 1’s “Lol-a-thon” in 2021, he further donated £10,000 to Comic Relief.

An ardent supporter of the London football club Arsenal F.C., KSI has made appearances on AFTV, a channel dedicated to Arsenal fans. In 2012, he faced accusations regarding sexual harassment of women at a Eurogamer event as well as sexually assaulting spokesmodel Brandy Brewer. Although Brewer later tweeted, “I consented to the motorboat it’s called comedy……relax,” KSI received a ban from future Eurogamer events.

Awards and Nominations

KSI was awarded a Diamond Creator Award/Youtube Creator Reward at the YouTube Creator Awards in 2016, and he was recognized as Vlogger of the Year at the NME Awards. In 2020, he took home an Amazon Music UK award for Best Song for “Lighter,” which also led to a BRIT Award nomination for Best British Single. Over the years, he has received three nominations for the Shorty Awards: Best in Gaming in 2012, YouTuber of the Year in 2017, and Best YouTube Ensemble (alongside the Sidemen) in 2019. In 2017, “Sidemen: The Book” was nominated for a British Book Award in the Non-Fiction: Lifestyle Book of the Year category, while he also earned a nomination for Best British Vlogger at the BBC Radio 1’s Teen Choice Awards that same year. Additional nominations include the Global Awards (Social Media Superstar, 2018), MTV Awards (Hottest Summer Superstar, 2020), MOBO Awards (Best Media Personality, 2020), and TMTV Awards (Hottest Summer Superstar, 2021). In 2022, he earned the title of “Personality of the Year” at the Rated Awards.

Real Estate

During a 2020 interview with “Men’s Health,” KSI revealed his ownership of more than ten homes located in England, collectively valued at over £10 million. In December 2021, he relocated from a flat he shared with a friend, purchasing a new story home in London for £10 million.