Logan Paul Net Worth (Money & Salary)

What is Logan Paul’s net worth?

Logan Paul is known as an American YouTuber, boxer, internet personality, and actor. His net worth stands at $150 million. Currently, Logan Paul boasts over 23.6 million subscribers on his YouTube channel. He has frequently ranked among the highest-paid YouTubers globally, with an annual income exceeding $20 million at times. Additionally, he has 27 million followers on Instagram and 18 million on TikTok.

Beyond YouTube, he operates a highly successful merchandise enterprise known as Maverick Apparel, which achieved more than $40 million in sales within its first nine months.

Since November 2018, he has been the host of the Impaulsive podcast. Recently, Logan, along with his brother Jake, has transitioned into the world of professional boxing.

In 2023, Logan inked a multi-year contract with WWE, reportedly worth $15 million over three years, following several prior appearances.

Prime Energy Drink

Recently, the energy drink “Prime” has surfaced as a significant topic related to Logan Paul’s net worth. For those unfamiliar, Logan and his boxing competitor KSI have been endorsing Prime since its launch in January 2022. Unverified reports from Prime indicate that the drink generated $565 million in revenue during the 12 months spanning December 2022 to December 2023.

Do Logan Paul and KSI own Prime? The answer is no; they are promoters but do possess equity in the brand. It is commonly thought that they each hold either 20% or together own a combined 20%. The majority stake is held by a Louisville-based parent company known as Congo Brands, co-owned by Max Clemons and Trey Steiger.

Assuming Logan and KSI each own 20% of the brand, we can compare it to Rockstar’s sale to Pepsi for $3.8 billion in 2020, when Rockstar was generating $800 million in revenue. This implies that Rockstar sold for about 5 times its revenue. With Prime bringing in $600 million annually, one could reason that the overall value of the brand should reflect a similar multiple.

The estimated value is approximately $3 billion (which is five times $600 million). If Logan and KSI possess 20% ownership each of the brand, their theoretical shares would be valued at $600 million. In the case that they share a combined 20% ownership, specifically 10% each, this equates to $300 million for both. Given that the precise equity stakes they hold remain undisclosed and that the brand’s revenue figures are unverified, all these figures are purely speculative. Nevertheless, it can be reasonably assumed that both of them have significant stakes in an expanding business.

Prime has engaged several celebrity endorsers such as quarterback Patric Mahomes, soccer player Erling Haaland, and MMA fighter Alexander Volkanovski. It can be reasonably inferred that these celebrities were likely granted equity in return for their endorsements.

Early Life

Logan Alexander Paul entered the world on April 1, 1995, in Westlake, Ohio. He has a younger brother named Jake Paul, who has also achieved fame as a social media influencer. Logan began creating YouTube videos at the age of ten through his channel called Zoosh.

In 2012, he was recognized as an All-Star linebacker for the Westlake High School football team. He also excelled in wrestling, becoming a State Champion, and pursued engineering studies at Ohio University. Between 2013 and 2014, his follower count on various social media platforms surged from 900 to 1.5 million, with particular popularity on the app Vine. In 2014, Logan decided to leave college and relocate to Los Angeles.

Career

A collection of his Vine work was compiled into a YouTube video that garnered more than four million views within its initial week of posting in April 2014. He quickly accumulated 4 million Vine followers and began producing paid content for brands like HBO, Pepsi, and Virgin Mobile. In 2015, he was ranked as the 10th most influential personality on Vine, earning substantial income from his short clips. Following the closure of Vine, Paul transitioned his content to YouTube.

Currently, Logan’s videos have amassed nearly six billion views. His YouTube channel boasts over 23.6 million subscribers, alongside 26 million followers on Instagram and 15 million fans on Facebook, as of this date.

Suicide Forest Controversy

On December 31, 2017, Paul uploaded a video to his YouTube channel that he filmed at Aokigahara, located at the base of Mount Fuji in Japan, which is notoriously referred to as the suicide forest due to its history of suicides. Within the footage, a deceased individual was shown hanging from a tree. The video quickly amassed 6.3 million views within just 24 hours. This incident sparked numerous online petitions urging YouTube to terminate Paul’s channel. Subsequently, he deleted the video and issued a formal apology on Twitter on January 1, 2018. On January 9, YouTube condemned the video publicly via their Twitter account, and announced on January 10 that they would be removing Paul’s channels from the Google Preferred ad program. Moreover, he faced termination from YouTube’s

focusing on the red series “Foursome,” Paul contributed $1 million to suicide prevention organizations in the aftermath.

Other Controversies

In early February 2018, YouTube suspended all ads on Paul’s channels due to his “pattern of behavior.” This was particularly in reference to his involvement in the “Tide Pod challenge,” an incident where he removed a fish from his pond to, as he stated, “jokingly give it CPR,” and another moment where he filmed himself using a taser on two deceased rats. During this time frame, Paul did not receive any revenue from his page views. Two weeks later, YouTube reinstated ads on his channel; however, he remained on probation for 90 days, rendering his channel and content ineligible for the trending tab on YouTube.

Later, in January 2019, during a segment on his podcast, Paul remarked, “What is it, male-only March? … We’re gonna attempt to go gay for just one month.” His comments faced significant backlash, particularly for suggesting that being homosexual could be a choice.

KSI Boxing Matches

The rivalry between Logan Paul and fellow YouTuber KSI is well known. Their pay-per-view boxing match on August 25, 2018, was branded as “the biggest internet event in history.” A rematch occurred on November 9, 2019, at the Staples Center in Los Angeles. The first match attracted 2.25 million live viewers, with 1 million watching through pay-per-view, while an estimated 1.2 million viewed it illegally via Twitch streams. Ultimately, around 1.3 million purchased the fight through PPV, generating about $13 million in revenue. It is estimated that both Logan and KSI earned around $2 million each from the match before tax considerations, factoring in additional incomes like merchandise sales. For the second fight, they were guaranteed a minimum of $900,000 each, and their total earnings streamed through boxing company DAZN USA likely exceeded $3 million each.

Personal Life

During the fall of 2015, Paul shared an apartment complex in Hollywood with his roommates, Mark Dohner and Evan Eckenrode, alongside other social media stars like Juanpa Zurita, Amanda Cerny, and Andrew Bachelor. Being in close proximity allowed the group to collaborate on videos for their respective channels.

Subsequently, in the fall of 2017, Paul relocated to an estate in Encino.

In July 2018, Paul and actress Chloe Bennet publicly acknowledged their relationship, having reportedly dated for a year prior to confirming it. However, they separated in September of the same year.

Logan Paul is colorblind, specifically red-green.

In May 2020, it was confirmed by Logan Paul that he was in a relationship with model Josie Canseco, the daughter of baseball star Jose Canseco. In June 2020, he posted a video titled “I Bought My Girlfriend A Horse” on his YouTube channel. The couple had experienced a minor dispute, prompting him to compensate by buying Josie, who enjoys horseback riding, a horse. The video features them riding two horses and Paul informing her that he acquired both for them, stating: “100% yours. Even

“You can keep them if we break up.”

In 2022, model Nina Agdal began a relationship with Paul, and the couple shared their engagement news in July 2023.

Annual Earnings

Logan earned $12.5 million in 2016. His income in 2017 was $12 million, followed by $14.5 million in 2018. The year 2019 saw total earnings drop to $10 million. However, in 2021, he bounced back, earning $18 million.

From September 2022 to September 2023, Logan brought in $20 million.

Real Estate

Logan Paul resided in a mansion located in Encino, a suburb of Los Angeles, for several years:

In October 2017, he acquired the property for $6.55 million, having been listed earlier for $8.5 million. The mansion boasts over 30,000 square feet and 14 rooms. He ultimately sold it in April 2022 for $7.4 million, with Machine Gun Kelly as the buyer.

For the past few years, Logan has been living in a $13+ million mansion in the private gated community of Ritz-Carlton in Puerto Rico.

In 2019, Logan purchased an 80-acre estate named Fobes Ranch in the San Jacinto Mountains for $1 million, located about two hours east of downtown Los Angeles. This ranch was once home to Timothy Leary, a Harvard professor who became an LSD manufacturer in the 1960s, where he collaborated with a group of surfers from Laguna Beach known as the “Brotherhood of Eternal Love.”

Floyd Mayweather Boxing Match

Logan fought Floyd Mayweather in a professional boxing match on Saturday, June 6, 2021. He reportedly secured a deal that included a base salary of $250,000 along with 10% of the Pay Per View profits. On the other hand, Mayweather was guaranteed $10 million for his appearance and an impressive 50% of the PPV earnings.

Logan estimated his earnings from the fight at a minimum of $20 million, while Floyd claimed he would make over $50 million.

Ultimately, around 1 million people purchased the fight. This means Floyd earned approximately $35 million, with Logan making close to $5.25 million.