PewDiePie Net Worth (Money & Salary)

What is PewDiePie’s Net Worth?

A Swedish video game commentator, streamer, and internet personality, PewDiePie boasts a net worth of $45 million. Throughout recent years, his YouTube channel has occasionally held the title of the most-subscribed channel on the platform, and he has repeatedly ranked as the highest-earning YouTuber globally. His channel predominantly features videos of him playing an array of video games.

Typically, his videos show him engaging with the game while providing commentary on his experiences, as well as his reactions to the on-screen action. PewDiePie often refers to his fans as the ‘Bro Army,’ composed of his ‘Bros,’ and he usually concludes each video with a ‘Brofist.’ Since he launched his YouTube channel in 2009, subscriptions have surged immensely. He was a speaker at the Nonick Conference in 2012, and by October of that year, OpenSlate had ranked his channel as the #1 YouTube channel based on “SlateScore.” His subscriber count reached 6 million by April 2013. In July 2013, PewDiePie relocated to the United Kingdom for improved internet access.

Highest Paid YouTube Star

PewDiePie ranks not only as YouTube’s biggest star in terms of views but also as one of the highest-earning figures on the platform. In 2013, CelebrityNetWorth reported him as the highest-paid YouTube star worldwide, with earnings hitting $12 million. In 2014, his income rose to over $14 million, and in 2015, he made $9 million. PewDiePie earned $15 million in 2016 and made $12 million in 2017. In 2018, he accumulated $15.5 million, followed by $13 million in 2019. As of now, PewDiePie charges $450,000 for a single sponsored video.

When you tally it all up, PewDiePie has amassed over $73 million before taxes from his YouTube endeavors since 2013. He revealed in an interview that his net worth is “much much” greater than $20 million.

Early Life

Born Felix Arvid Ulf Kjellberg in Gothenburg, Sweden, on October 24, 1989, he is the son of Lotta Kristine Johanna and Ulf Christian Kjellberg. His father works as a corporate executive, while his mother is an award-winning Chief Information Officer. He also has an older sister named Fanny. During high school, Felix frequently skipped classes to focus on video gaming. He graduated from Göteborgs Högre Samskola, initially intending to pursue a degree in Industrial Economics and Technology Management at Chalmers University of Technology. However, he quickly lost interest in the coursework and dropped out—not specifically to chase a YouTube career, contrary to popular belief. Despite his disinterest in academic subjects, he had a deep passion for Photoshop and an enduring love for video gaming, and he sold photoshopped images to accumulate enough funds to purchase a computer.

YouTube

On December 19, 2006, Felix became a part of YouTube. Initially, his channel was named “Pewdie.” He described his selection of the term “pew” as the sound made by a laser. Felix’s early content featured him playing Call of Duty, along with some vlogging videos. At one point, he mistakenly forgot/lost his Pewdie channel password, prompting him to create a new channel called PewDiePie on April 29, 2010. Within the PewDiePie channel, his focus shifted to games like Call of Duty, Minecraft, and various horror/action games. For instance, he would showcase brief clips of his best Call of Duty kills, complete with engaging commentary and editing. He also shared “Let’s Plays” for his Minecraft content, where he simply played the game.

Early Success

Eventually, PewDiePie started playing Amnesia, and for some mysterious reason, his Let’s Play videos for the game resonated with a wider YouTube audience, leading to a rapid increase in his subscription count. By July 2012, PewDiePie’s channel reached 1 million subscribers, and by September 2012, that number grew to 2 million. He secured a representation deal with MCN Machinima, which transitioned to Maker Studios in October 2012.

The Biggest YouTube Star On The Planet

During 2012 and 2013, PewDiePie held the title for the fastest-growing channel on YouTube. In 2013, alone, his subscriber count escalated from 3.5 million to 19 million. Remarkably, he gained new subscribers at a rate of 1.037 PER SECOND throughout that year, amassing an impressive 1.3 billion video views and concluding the year as the most-subscribed channel on the platform.

With support from Maker Studios, he launched a PewDiePie iPhone app. Although he occasionally expressed unease regarding Maker Studios’ parent company, Disney, he ultimately created a website and online store to enhance the app’s success, which proved to be substantial.

In 2014, his channel welcomed 14 million new subscribers and achieved 4.1 billion video views, far exceeding the performance of any other channel. The following year, in 2015, PewDiePie averaged 300 million video views each month.

Return To Twitch

Following an exclusive streaming deal with YouTube in May 2020, PewDiePie made an unexpected comeback to Twitch in March 2023, after a lengthy period of inactivity on the channel. He introduced a creative new concept known as PewDiePie Infinity. This initiative involved setting up an endless stream of his previous videos and broadcasts, which he referred to as an “infinite money glitch in real life.” Currently, he boasts 1.5 million followers on the platform.

Controversies

In February 2017, PewDiePie’s YouTube Red show was terminated after antisemitic remarks were discovered in several of his videos. PewDiePie argued that the videos made were sarcastic and aimed to illustrate how individuals might resort to inappropriate or shocking actions for money. A notable instance involved him compensating two individuals $5 via the website Fiverr to display a sign that read “Death to all Jews.” Additionally, a viral trend known as the “subscribe to PewDiePie” challenge erupted, with participants attempting to proliferate that phrase in public settings. At least two mass murderers…During their massacres or in their manifestos, they have exclaimed “subscribe to PewDiePie.” PewDiePie has condemned the meme and the actions of the murderers.

Personal Life

In 2011, PewDiePie met Italian Marzia Bisognin. They began as friends online, which blossomed into a romantic relationship. In 2012, he created a YouTube channel for her named CutiePieMarzia. Her content revolved around beauty, fashion, makeup, books, and movies, and it eventually morphed into one of the leading beauty channels on YouTube. In 2018, she chose to retire from YouTube. Over the years, the couple oscillated between Sweden and Italy before finally settling in Brighton and Hove, a town in England. They tied the knot in August 2019 and enjoy a relatively private life in their quaint seaside town, sharing their home with two pugs: Edgar and Maya. In February 2023, his wife shared the exciting news that they were expecting a baby.

In 2019, they purchased a home in Japan, which was unfortunately robbed later that year, and their relocation was postponed due to the country’s COVID-19-related regulations. The couple officially moved to Japan in May 2022, equipped with a five-year business visa.